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The Stork's Nest Program is designed to promote prenatal care participation and healthy behaviors during the pregnancy through two components - incentives and education. Stork's Nest clients "earn" points toward incentives, such as maternity or baby care items, through a variety of positive, health-promoting activities such as attending prenatal care appointments, participating in prenatal education classes, and keeping appointments for well-baby visits. The Stork's Nest prenatal education sessions provide information, educational materials, and a variety of other resources and referrals that help clients take good care of themselves and their babies. In 1997, Zeta celebrated its 25th anniversary of collaboration with the March of Dimes. The program was updated to include a new national logo, new educational materials and new incentive items for those mothers participating in the program.
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